Interdisciplinary designer based in Sydney, Australia.
With 4+ years of experience designing for retail, hospitality, events, and B2B clients across print and digital platforms...
I know branding.
I design with purpose.
I deliver work that earns attention.
Please email me with any enquires.
Brief: Design a film poster and website that communicates cohesive visual identity across digital and print to promote the film for festivals, screenings, and online viewing.
Idea: Working closely with the film’s producer, we meticulously developed a visual identity that balanced the diverse priorities of the film’s stakeholders. The design approach was rooted in the film’s speculative documentary-fiction tone, communicating its core narrative: the struggle for environmental justice in Chile’s Atacama Desert as an allegory for future space colonisation efforts.
Brief: Create a conceptual campaign for Nike to demonstrate your ability to work within established brand systems.
Idea: To demonstrate my ability to work within established brand systems, I created a conceptual campaign for Nike, applying their iconic visual language across two out-of-home marketing mockups.
This exercise focused on replicating Nike’s distinctive use of bold typography, clean layouts, powerful imagery, and strategic whitespace. The result is a cohesive execution that aligns with the brand’s tone, energy, and global aesthetic — tailored specifically for high-impact, public-facing placements.
This exercise focused on replicating Nike’s distinctive use of bold typography, clean layouts, powerful imagery, and strategic whitespace. The result is a cohesive execution that aligns with the brand’s tone, energy, and global aesthetic — tailored specifically for high-impact, public-facing placements.
Brief: Demonstrate your ability to create and presem\nt designs for large-scale applications.
Idea: I created a side-wrap bus mockup using a poster I
The layout was reworked for impact and readability in motion — with enlarged typography, simplified composition, and repositioned elements.
The mockup was built from scratch in Photoshop, showcasing both my technical skills and my understanding of how to translate a design into an effective, attention-grabbing out-of-home format.
designed for the new Skoda Enyaq EV
The layout was reworked for impact and readability in motion — with enlarged typography, simplified composition, and repositioned elements.
The mockup was built from scratch in Photoshop, showcasing both my technical skills and my understanding of how to translate a design into an effective, attention-grabbing out-of-home format.
Brief: Create branding for Pacha Mama Kombucha. Pacha Mama Kombucha is as natural and fresh as it is delicious! We are looking for bold imagery that convays this. Design package includes logo, can graphics and motion graphics
Idea: The logo utilises the Cheee Wowie typeface from OHno Type Company. Selected for its organic curves to reflect the brands naturality. The graphic design also draws inpiration from Bauhaus poster design and features bold colours and lines to draw the eye to it on busy drink fridge shelves. The motion design shows the vessel as fast moving and fresh, with the background of bubbles suggesting the effervescent nature of the beverage inside.
Brief: Create graphic assets for a contemporary Chilean restaurant.
Idea: The name incorporate a Chilean phrase that translates to “bye fish”.
The graphics draw inspiration from contemporary design trends and use seafood motifs reflecting the consumption of fish.
Brief: Create a brand identity for a HiFi company.
Idea: The brand identity centers around the special frequency of 432 Hertz. This frequency is renowned for its harmonious and calming properties, believed to create a sense of balance and well-being. The logo is inspired by the cymatic patterns produced at 432 Hertz, visually translating these beautiful, natural forms into an emblem that embodies the essence of the brand. From the organic forms in the logo to the fluid, natural curves of the typeface, we reflect the purity and harmony that 432 Hertz represents. This connection to nature and balance is at the heart of the brands identity, resonating with the high-fidelity experience they aim to deliver.
Brief: Create two distinct but cohesive capability documents that showcase the companys services, expertise, and previous work. One document will target residential clients (e.g., homeowners, private developers), while the other will address commercial clients (e.g., property developers, government bodies, large-scale project managers).
Idea: To present the company as professional, reliable, and experienced—capable of handling both small- and large-scale construction projects with a strong focus on quality, communication, and project delivery using supplied assets.
Black Friday Digitals
Brief: Create a strong visual takeover and build anticipation for Black Friday.
Idea: Using skewed lines and blured objects to create a sense of anticpation and urgency. Applying muted brand-appropriate colours to aid brand recognition.