Interdisciplinary designer based in Sydney, Australia.
With 4+ years of experience designing for retail, hospitality, events, and B2B clients across print and digital platforms...
I know branding.
I design with purpose.
I deliver work that earns attention.
Please email me with any enquires.
Brief: Create a brand identity for a HiFi company.
Idea: The brand identity centers around the special frequency of 432 Hertz. This frequency is renowned for its harmonious and calming properties, believed to create a sense of balance and well-being. The logo is inspired by the cymatic patterns produced at 432 Hertz, visually translating these beautiful, natural forms into an emblem that embodies the essence of the brand. From the organic forms in the logo to the fluid, natural curves of the typeface, we reflect the purity and harmony that 432 Hertz represents. This connection to nature and balance is at the heart of the brands identity, resonating with the high-fidelity experience they aim to deliver.